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Required Click here to add your name to a free electronic mailing list for the latest Florida grants information. The address of this page is GollyGrantsOnline.com/6206-fr-fall-2005.htm . PAD 6206, RESOURCE DEVELOPMENT & CAPITAL CAMPAIGNS (the graduate course in fundraising)PAD 6206 RESOURCE DEV/CAPITAL Seq.15728 SO 276 Sat 12:30-03:20PM Boca Raton Beginning 27 August 2005(But check the FAU calendar.) I'm Jay Mendell, professor of public administration at Florida Atlantic University. My various Internet pages are accessible by starting at GollyGrantsOnline.com/. Don't fail to browse the pages.
Required books
ReadingsNetworking Free on the Internet "Power-Schmoozing Your Way to the Top" (http://www.entrepreneur.com/article/0,4621,299448,00.html) Free on the Internet. Mal Warwick lays down some rules on why people donate. (http://www.malwarwick.com/letters-chap1.html). Here are some more good ideas from Mal Warwick's book on fundraising letters. (http://www.malwarwick.com/letters-chap2.html)
Gift Tables: How Much to Ask For
Various Forms and Charts
Fundraising on the Internet
Case Statements How the case statement evolved for Stepping Stones. the women's program at House of Hope. Here is an algorithm for locating case statements of an organizations in a particular field. Go to the Google advanced search page. For "with the exact phrase," enter "spotlight". For "return results from the site or domain," enter "http://www.fdncenter.org/". Then for "with at least one of the words," enter your subject area, such as "addiction" or "homelessness". You will need to experiment until this works for you. Following these instructions will let you find a large number of case statements. Here is the draft text that Jay initiated. Here is the text as revised by public relations. And here is the same revised text with Jay's suggestions. Here is the artist's rendering, which looks nothing like Jay's original text. Prospect Research
Rules and Regs. You come to class, arriving on time and staying until the end. Excuses are cheerfully granted for organ transplants (donating or receiving). Other excuses will be greeted with skepticism. Every week I make up one or more assignments for the next week and post them to this Web page. Homework that I receive on time will be graded A, C, or F. Late HW will be graded C or F. You can expect a short quiz at the start of each class, to see if (a) you have turned up on time and (b) you were present and conscious at the previous class. The principal reason for disappointing grades is failure to show up on time for every class and remain until the end. I call it "volunteering to fail." Turning in homework late is another huge mistake. Posted 2005-08-226 at 6:50 p. m. Students
and faculty should have an FAU email account, if they don’t they may come over
to ly-215 in the library where we are currently assisting students to get their
accounts activated. With the account students would then log in to the
computer. E.g.
Username: Greg
Username: SO276 Posted
2005-08-29 at 7:45 a. m. This
HW is due at the start of class on Saturday 3 September 2005. It is intended to
be quickly and easily done and submitted on a single sheet. (Please put your
name in the upper right hand corner.) Review
(http://www.malwarwick.com/letters-chap1.html)
Then read the following email that I received last Thursday morning. Tell me
which of Mal Warwick’s reasons for making a donation appear in this email.
(This course is mainly about face to face fundraising. But this email is too
good to ignore.) “Dear Friends, For
next Saturday, please review the Face to Face book’s (http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Fac2fac2.PDF)
chapter
on “The Right Donors” and the following site
on prospect research. (http://GollyGrantsOnline.com/prospect-research-links.htm)). Posted 2005-08-29 at 3:00 p. m. Ms. Vaz sent us this item: "This Association of Fundraising Professionals item
was sent to you by avaz2@fau.edu: Code of Ethical Principles and
Standards of Professional Practice The foundation of philanthropy is ethical
fundraising, and a key mission of AFP is to advance and foster the highest
ethical standards through its Code of Ethical Principles and Standards of
Professional Practice< Posted 2005-09-01 I found this interesting material on persuasion Short article by Boeree (http://www.ship.edu/~cgboeree/persuasion.html
) Posted on 2005-09-04 The link to "power brokers of Palm Beach county" has been remove3d from the Internet. Oddly, the corresponding list for Broward remains accessible through Google (but I'm going to make you wait for a while before I link to it. Here is a HW due next Saturday, 2005-09-10. Do not wait until the last minute to do this, especially if you do not have an Owl card, since if you do not have a card, you are going to have to visit an FAU campus to use the library's online databases. (Whoops! Check with the Web page of your county library system, to see if your county, to see if they will provide the access that you need.) So figure out ASAP how to consult the online archives of your county's library. 1. Decide which newspaper's archives you plan to use. In Broward, you can use the Herald, the Sun-Sentinel, or the Post. In Palm Beach, use the Sun -Sentinel or the Post or whatever paper covers the northern part of your county. Farther north, figure this out for yourself. 2. Now you will need to gain access to that newspaper's archives, through www.fau.edu/library/ or your local library. If you are using the FAU online electronic collection, you will need your Owl card and you will have to configure a proxy server (as explained and instructed on the Web site). If you are using the electronic collection of your county library, you will need a library card. 3. Search in the newspaper using such terms as "richest," "wealthiest," "influential," and "power broker," until you have located at least three persons you would like to add to the board of directors of your real or imaginary nonprofit. Print an article describing each one of the three. 4. Now for each one of the three, give me one or two paragraphs about how you would arrange to be introduced to him or her. Posted
2005-09-11 The subject
of HW due on 2005-09-17 is dressing for fundraising. (Hint: the WWW is loaded
with articles on how to dress for a job interview, which is about the same as
dressing for fundraising.) Let’s say
you have an appointment with a banker. Part One of
the HW. How will you dress? There are
three ways you can answer the question above. (1) You can give a fairly detailed
written head-to-toe description; or (2) Your can have a head to toes photo taken
.jpg format only) and email it to me by 12 noon on Friday so I may add it to the
Web page (without your name); or (3) You can come to class dressed appropriately
(one day only, not all semester). Part Two of
the HW. How low can you go? Assume that
you intend to bring your guy or gal assistant with you to the meeting with the
prospect. Since he or she is grossly underpaid, you are going to pay this
assistant out of petty cash and send him or her to a thrift store. How
much should you allocate? Please give an itemized breakdown. If you do not have
time to visit a thrift store, take a guess, and we’ll compare your guess with
others in the class. Posted
2005-09-11. Some
material to please read (or at least skim) for 2005-09-10.
Posted 2005-09-18 To reach Opposing Viewpoints Resource Center (http://www.galenet.com.ezproxy.fau.edu/servlet/OVRC?locID=gale15691&finalAuth=true) from home, use your Owl card and the proxy server within http://www.fau.edu/library/ Please skim the list on http://changingminds.org/explanations/needs/needs.htm#Individual . Here is HW for 2005-09-24. Suppose you decide to increase your connections with the part of the community that is not dedicated to government and nonprofits. You decide to attend one evening or weekend every week. This may be a cocktail party or any other kind of social event, or a lecture preceded or followed by a social event. Many such events are listed on the Web. What I need you to do, please, is to give me the Web addresses of three organizations that list suitable events. Give me a printouts, too, of the Web-based events calendar. Posted 2005-09-25 Here is a HW for 2005-10-01. Go to the Opposing Viewpoints Resource Center (http://www.galenet.com.ezproxy.fau.edu/servlet/OVRC?locID=gale15691&finalAuth=true) and look for one article that argues for and one against the proposition that teenage women are able to make important life decisions. Submit only the first two pages of each article. Also, I strongly suggest that you study these pages and their tributary links
Posted 2005-10-02 There is no HW due for next Saturday. Posted 2005-10-10. This is HW for 2005-10-15. It should take ten minutes of thinking and ten minutes of writing. What you write is a story that you can tell in class in thirty to ninety seconds. We will read these stories in class. Please write a story. There should be a hero (a central character, man or woman) who is confronted by a great challenge. There should be a helper. The hero overcomes his or her own problem with the assistance of the helper. It's that simple. We will read and improve the stories in class. After you have written the story, please read http://www.mwp.com/books/writing/journal-more.php4 Also posted on 2005-10-10. I have found these articles on elevator speeches. http://www.networkingforprofessionals.com/DK.php http://www.businessknowhow.com/money/elevator.htm http://www.creativekeys.net/PowerfulPresentations/article1024.html http://www.quintcareers.com/job-search_elevator_speech.html
This next item is not directly related to the course, but here is the most depressing site on the Internet: http://www.alertnet.org/
Posted 2005-10-12 Here is the agenda for the rest of the term. The
10x5000 principle Your
imaginary you
Rapport/empathy 16-sec
“elevator”/”gatekeeper” speech 32-sec
prospect speech Storytelling/human
interest Emotional
appeal http://changingminds.org/explanations/needs/needs.htm Need
or problem
Emotions/what’s
in it for them http://www.sherus.com/business/copywriting/motivations.html
or
The
Ask, Handling
objections What
to do if succeed What
to do if fail Posted 2005-10-17. No HW due on Saturday 2005-10-22. Please take some time to browse the materials directly above. Posted 2005-10-18. This would be a good time for you to jot down the FAU hurricane hotline, 954.236-1800 or 561.297-2020.. Posted 2005-10-19 at 4:30 p. m. I might not wait for FAU to cancel Saturday classes this week. If I decide to cancel this Saturday's class, I'll ask the office to email each of you at your FAU email address or phone you. To be safe, you should also check this Web page now and then. I might make up my mind by 5 p. m. on Thursday. If you fear for your life and want to leave South Florida without delay, do so, and I'll just have to accept your decision. Posted 2005-10-20 at 6:00 p. m. The address of that free book on writing sales letters is http://www.sherus.com/business/copywriting/ ,a $24.95 value, absolutely free, as the advertising copywriters would say. Posted 2005-10-28 at 8:30 p. m. After sleeping two nights on the floor of the Monarch H. S.
hurricane shelter and two nights in the pitch dark of If you want to be sure that I will show up in time for class on Tuesday, 1 November 2005, do not hesitate to call me on 954.895-6364. Posted 2005-11-02 I intend to resume class SAturday. But it would be a very good idea to check with the FAU page on the Web, check with this page, check your FAU email, and even call me at home (954.597-0574) or on my cell phone (954.895-6364) in case anything comes up for you or me, such as a visit from an insurance adjuster or FEMA inspector. I'm planning a good, useful class, but I certainly am not going to quiz you this Saturday. And so far as submitting HW from before Wilma, you can do that when you see me. Posted 2005-11-07 Here are my end of term
schedules, based on http://www.fau.edu/registrar/docs/acadcal0506.pdf
as revised by http://www.fau.edu/announcement/2005AcademicRecoveryPlan.pdf Please note that the dates
below are in reverse chronological order. Pertaining to my Saturday
afternoon graduate course. Tuesday, 20 December
2005—Grades are due. Saturday, 10 December –
Saturday, 17 December 2005. Extra week for Saturday classes. Friday, 9 December 2005
Graduation day for all colleges. Fri, 2 December through Thu, 8
December 2005 – Final exam week I choose to have an attendance-required class on 3 December 2005. I choose to have an attendance-optional class on 10 December 2005. I choose to have no class on 17 December 2005. One of the best ways to find information on some angle of fundraising or grantwriting is to search within the Web page of one of these sites: the Foundation Center http://fdncenter.org, the Grantsmanship Center, Inc. http://tgci.com, and Idealist http://nonprofits.org. An effective way to do the searching is to use http://google.com to do your searching. You
can select a topic "your topic" and search via http://google.com
with the syntax. I am interested in a having a discussion this coming Saturday, 19 November 2005, of the Ask, the instant when ou stop making chit-chat, building rapport, and assessing the prospect's needs and when you proceed to asking for a major gift. See what you advice you can find in Foundation Center, Grantsmanship Center, or Idealist about doing the Ask. Bring at least one article to class. Expect to be called up to dicuss your chosen article. Posted 2005-11-14 Buying signals or expressions of interest http://www.veronikanoize.com/buying_signals http://www.sideroad.com/Sales/buying-signals.html http://www.att.sbresources.com/SBR_template.cfm?docNumber=PL12_0800.htm http://businessbyphone.com/TelE-Sales2-15-05.htm Posted 2005-11-20 No more HW this term. Whoopee! |
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