6206-fall-2004

For Jay Mendell's book on overcoming stigma in fund raising, please surf to http://black-sheep-library.com That's Black Sheep Fundraising: Obtaining Dollars Despite Stigma and Prejudice toward Abortion, AIDS, Alcoholism, Birth Control, Child Abuse, Domestic Violence, Drug Abuse, Eating Disorders, Gambling, Homelessness, Homosexuality, Mental Disorders, Partner Violence, Sex Education, Teenage Pregnancy, the Unemployed, the Ex-Offenders, the Illegal Immigrants, the Juvenile Offenders, the Elderly, and Other Outcast Causes .

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PAD 6206, RESOURCE DEVELOPMENT & CAPITAL CAMPAIGNS (the graduate course in fundraising)

I'm Jay Mendell, professor of public administration at Florida Atlantic University. My various Internet pages are accessible by starting at GollyGrantsOnline.com/jay.htm. Don't fail to browse the pages.

Required books

Readings

How the case statement evolved for Stepping Stones. the women's program at House of Hope.

You come to class, arriving on time and staying until the end. Excuses are cheerfully granted for organ transplants (donating or receiving). Other excuses will be greeted with mild curiosity.

Expect either a brief quiz or a graded class exercise at the opening of every class.

You can expect a short quiz at the start of each class, to see if (a) you have turned up on time and (b) you were conscious at the previous class.

The principal reason for disappointing grades is failure to show up on time for every class and remain until the end. I call it "volunteering to fail."

Joan and I spent the holiday as guests for three days and nights at Monarch High School, the county's newest and fitness Red Cross hurricane shelter. We shared the honeymoon suite (actually, a hallway) with a family of recent immigrants, a homeless woman, an elderly couple from the trailer park, and a tourist couple stranded when their time share was evacuated.

In class on ~~2004-09-08~~ 2004-09-15 we will do one or two role plays. After you do a role play, answer the following.

Did you establish rapport? How? How long was the discussion? Was it too short? Too long? How much did you ask for? How much did you get? Should you have asked for more? Asked for less? How did you decide how much to ask for? How did you deal with rejection? Did the "asker" dress professionally, or at least appropriately? Was the asker able to answer all the givers questions? Did the asker speak with conviction? Did the asker appear to have done prospect research on the giver? Did the asker request a second meeting? Did the asker show enthusiasm for his cause? Her organization? Did you like the asker? Did he make an emotional appeal? Did she make an informational appeal? Was the asker a donor himself? Did the asker request a specific amount or leave it up to the giver? Did the asker determine if the giver had ever donated to this nonprofit or to the cause?

This is a homework for you to turn in on ~~2004-09-15~~ 2004-09-22. Exert yourself to deliver it personally into my hands by 6:02 p. m.

Here is an algorithm for locating case statements of an organizations in a particular field. Go to the Google advanced search page. For "with the exact phrase," enter "spotlight". For "return results from the site or domain," enter "http://www.fdncenter.org/". Then for "with at least one of the words," enter your subject area, such as "addiction" or "homelessness". You will need to experiment until this works for you. Following these instructions will let you find a large number of case statements.

Your homework is to find the case statement for an organization very much like the one you will role play on ~~2004-09-08~~ 2004-09-15 and then paraphrase it for your local organization. Never mind making it pretty: just write it out in about two pages. Bring two copies, so you can turn on in at the beginning of class and use the other in another role play.

Did you know that FAU has been notifying everyone of campus status by using their official FAU email? So the next time there is a hurricane coming, be sure to check your account names yourname@fau.edu.

If you were absent last night for the Jewish holiday, be sure to remind me, so I may expunge the zero in your quiz grade.

I mentioned that it is a good idea to inform your board of directors of their legal obligations and other obligations. For a notification form, visit. Austin Greenlights (http://www.austingreenlights.org/).

I mentioned an excellent free book on Internet fundraising. It is Online Fundraising Handbook from Groundspring.org (http://www.groundspring.org/learningcenter/handbook.cfm). But Internet fundraising is changing so fast that I cannot say it is the best book available or even the best available for free.

Here is a homework for you to turn in on 2004-09-29. Consider the Henderson Mental Health Center in Broward. Use your Owl card (https://login.ezproxy.fau.edu/login) to access the online archives of the Miami Herald and South Florida Sun-Sentinel. (If you don't have an Owl card, you will have to do this work in an FAU computer lab.)

Give me printouts of one or more articles that describe attendance at a HMHC fundraising event. I want the names of at least five persons attending.) If you can't find any article, then do this for the Performing Arts Center.

Here is some very nice free (but deliciously complicated) fundraiser's software (http://www.ebase.org)

Locate at least one person in Palm Beach county or a company in south Florida who might have an interest in supporting a program of water safety (drowning prevention). Possibly the best way would be to use the newspaper archives available online to FAU students. Then use some of the techniques of prospect research to assess if they might be able to make a donation of several thousand dollars to the coalition to prevent drowning.

You don't have to write anything. Just give me printouts of all your searching and research. Please remember to put your name on every sheet.

We will need two copies of everything (two identical packets), as I will be giving one copy to Ms. Plotkin. If you give me only one copy, I'll give it to Ms. Plotkin.

Here is an assignment for 2004-10-13. Take the following letter and see if you can improve on it.

We have decided to create an award for the best teacher in the School of Public Administration . What we want to do is to make a cash award of $1500 to the very best professor.

I won�t tell you how much to send. But if 150 of you graduates sent us a check for $10, or 15 of you gave $100, we would meet our goal.

Of course, we would let the award recipient know that we want him to spend the money to improve his teaching (or who knows? even her teaching!).

I need to hear from you with your check by October 30, 2004. So please be sure to get out your checkbook before you forget. And God bless you!!!!!!

You have recently been hired by the FAU Alumni Association (http://www.faualumni.org/)as a membership recruiter. As a matter of course, you attend every social event and mixer that you can.

At one mixer you strike up a conversation with a fellow whose name is familiar -- "Jamie Gaddis," "Jerry Gaddis," "Jesse Gaddis," or something like that. He says that he would like to do "something substantial" for the alumni, as he is interested in the football team at FAU. He says he will call his assistant and tell her to grab a limo and hurry on down with the corporate checkbook. He figures she will arrive in 45 minutes and then he and she will meet you at the bar.

At the same mixer, you meet this couple (the woman in gray and the man in blue), who say they attended FAU.

~~Please add the afternoon of Saturday, 2004-11-06 to your appointment book for our makeup class.~~

I was not happy with the solicitation letters that most of you wrote, and most of you will have to do have a do-over. So I am going to spend the next class showing you how to put a greater emotional mule-kick into the letter. Then we will practice putting an emotional kick into your oral requests.

You can prep by visiting one or more of these sites:

http://owl.english.purdue.edu/handouts/print/pw/p_4ptclos.html

http://msms.essortment.com/howtowritesal_rzsa.htm

http://www.entrepreneur.com/article/0,4621,301766,00.html

Here is a HW due on 2004-10 -27 .

Select a nonprofit organization�s case statement from Spotlight in fdncenter.org (and be sure to attach the case statement to your homework).

Now read the biographical information on four secretaries (under �Interviewee Backgrounds�) in http://www.iusb.edu/~journal/1999/Paper7.html

You have to ingratiate yourself to each of these secretaries to reach her boss to solicit a contribution. Taking account your own personality and skills and the nature of your NPO, how would you treat each of the secretaries differently?

Posted 2004-10-24

Here is a homework due on 2004-11-03. It is very easy, since all it requires you to do is use your computer, then turn in a few pages with your name in the upper right.

Part One of HW

I found the following passage on the Internet at http://www.fpd.finop.umn.edu/groups/ppd/documents/information/writing_tips.cfm

"This policy addresses access to and data residing in computerized administrative systems (hereafter referred to as the systems and the data) supported by Administrative Information Services (AIS). This includes but is not limited to Financial and Student systems. It does not include institutional reporting databases (i.e., FRDB, RRDB, SDRDB, etc.), departmental systems, hard-copy files, or systems or databases maintained by any unit other than AIS. It does not supersede applicable statutes that guarantee either the protection or accessibility of data.

"The intent of this policy is to (a) maximize the strategic value of the systems and the data by promoting its effective use in management decisions, daily operations, and analyses being conducted by faculty, staff, and students, (b) provide clear assignment of responsibility for protection against unauthorized use, and (c) promote security measures for the purpose of maintaining the integrity of the systems and the data."

Cut this paragraph and paste it into Microsoft Word. (If you have never cut a document from a Web browser, make sure I show you how. If you are a WordPerfect user

Then

"Under the TOOLS Menu, Microsoft Word contains a word counter, grammar checker and thesaurus you can use to help simplify your writing style.

"The grammar checker . . . uses three Flesch tools to analyze style:

"1. Flesch Reading Ease (100 = easiest, 70-80 = average)

"2. Flesch Grade Level (Assigns a grade level reader must have to understand

your writing, 6 = average)

"3. Flesch Kincaid (Another formula for determining reader grade level)"

What I want you to do is give me a sheet of paper with the scores that Microsoft Word computes for the Flesch parameters. (Put your name on the sheet, of course.)

If you have only WordPerfect on your computer you can do this assignment in an FAU computer lab, or you can consult http://www.fpd.finop.umn.edu/groups/ppd/documents/information/writing_tips.cfm which reports the Gunning Fog Index for the writing sample above. In this case, I want you to also include on your sheet of paper the sequence of commands in WordPerfect that you use to compute the average sentence length, etc.

Don't bother to rewrite the passage.

Part Two of HW

Go to some site on the Web that sells out of print books and find a place to buy Flesch's books, The art of Plain Talk and The Art of Readable Writing.

You don't have to order the books. Just print the page that advertises their availability.

I am greatly annoyed by students who turn in quizzes and homework without putting their names on their work. I am not the crime lab; I have no way of being sure who you are unless there is a name on each sheet.

You compound the problem if you turn it into a bonehead's two-fer, if you do not show up on time the night I return the work. Remember, please, at 6:02 I shred and dump whatever is left in my briefcase, and your anonymous work becomes unidentifiable. What is worse, you do not even know there is a zero listed in my grade spreadsheet.

Here is homework due on 2004-11-10. Go through the Selling 101 book and identify the three paragraphs that best exemplify what in your opinion is the difference between selling and fundraising.

I need three paragraphs from Selling 101 from three different chapters that exemplify your point. State the page and the first few words of the paragraph, then give me 50-75 words on the difference between selling and fundraising that the paragraphs exemplify. Be sure your three points are distinctly different from each other.

Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate -- we can not consecrate -- we can not hallow -- this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us -- that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion -- that we here highly resolve that these dead shall not have died in vain -- that this nation, under God, shall have a new birth of freedom -- and that government of the people, by the people, for the people, shall not perish from the earth.

Mr. Smith, what is going to be accomplished here is this, which is essentially to obtain the financial resources and make this place a national park. The story goes back almost 90 years and is pretty well known, though the history is mostly of a bunch of dead people who were either recently killed here or died of old age long ago.. Of course it must be remembered that there is an intense conflict currently going on, and it may be distracting. But it is not really a major distractor, because it tests a very major hypothesis in political theory. But, that is not the point. Now, I am afraid we cannot give you naming rights, so people will probably forgot about what you and I are up to now. But that�s okay, because they will remember the history of this place, which is the point,

I have discovered that Wed 2004-11-24 is not part of the Thanksgiving holiday at FAU. See you in class!

The subject is the proper way to dress when visiting a businessperson for a large donation. Since this is the same way you would dress for a job interview, one of your options is to consult a Web site or book or magazine describing proper dress for an interview, and give me a a head to tail written description of your mode of dress. Another option is to email me a head to toe jpeg color photo of yourself dressed as you would be for The Ask. A third option is to show up in class and model your mode of dress.

There is a second part to this assignment. You decide to take your assistant with you on the fundraising visit. Since you are only paying him or her $16,500 a year, the assistant has no clothing beyond jeans and loafers. You are considering giving him or her a few dollars to visit a thrift store, such as Family Thrift at 2699 North SR 7, one block south of Oakland Park Boulevard. How much should you allocate?

Here is an assignment that you may submit on either 24 November 2004 or 1 December 2004. I'll treat it as received on time if you bring it on either evening. There will be no homework due after this one, since 1 December 2004 is the last night of required attendance. (I'll be there on 8 December 2004, for an hour, at least.)

You are the fundraiser for a small nonprofit (15 employees and 50 clients) that serves persons with HIV. You are working earnestly to raise substantial donations ($50,000 and more). A member of your board of directors (one who has never made a donation) has asked the executive director to organize a fundraising golf tournament, to be organized and implemented by the employees and clients. The executive director intuitively feels that this is a screwy idea and asks you to draft a one-page memo justifying his suspicions. Be diplomatic, fastidious, and grammatical. .

PAD 6206, RESOURCE DEVELOPMENT & CAPITAL CAMPAIGNS (the graduate course in fundraising)

I'm Jay Mendell, professor of public administration at Florida Atlantic University. My various Internet pages are accessible by starting at GollyGrantsOnline.com/jay.htm. Don't fail to browse the pages.

Required books

Readings